Nelly has signed on to become the first spokesmodel for Diddy's Sean John underwear line. The St. Louis rapper will be featured in advertisements wearing the Sean John underwear. Diddy decided on Nelly personally, saying “To me, Nelly is the quintessential definition of the Sean John man,” he said, continuing “He has the attitude, the swagger and most of all, the physique that our customers can both aspire and relate to.” Sean John has featured many hip-hop stars in the past to advertise their clothing including Nas, Snoop Dogg and even Lil’ Wayne.
Nelly won't just be showing off his underwear in advertisements, he will be showcasing his acting in an upcoming role on CSI: New York. After acting in the Adam Sandler movie The Longest Yard, the executive producer for CSI: New York says "He's a great actor, He really stepped up."