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Chamillionaire Tapped For "Don't Mess With Texas" Campaign
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Thursday, 03 April 2008 |
| Written by Jason
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Chamillionaire volunteered and has been chosen to star in a new "Don't Mess With Texas" anti-littering campaign. The ad will also feature Corpus Christi native Todd Oldham, who launched the "Rock The Bag" program last month when he donated specially designed litterbags, which will be given out during the "Rock The Bag" tour that will make 28 stops in 16 cities to promote the anti-litter initiative.
The campaign is aimed at places where 16-24 year-olds congregate during the spring and summer, including outdoor festivals, malls, campuses, theme parks and concerts. "We estimate that if every person who litters in Texas would start using a litterbag and put just six pieces of trash in it every month, it's possible we'd have a litter-free state, and that's our vision," said Doris Howdeshell, the director of the Travel Information Division for Texas.
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