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Dr Dre unveils Headphone line with Monster and Jimmy Iovine

Monday, 07 January 2008

| Written by Dave

Monster, well known for working with legendary musicians on countless productions recorded with Monster Cable and Monster Power products, is proud to announce the introduction of the first-ever product to be endorsed by legendary music producer and artist Dr. Dre. The new "Beats by Dr. Dre" high-performance headphones were conceived by Dr. Dre and mutually designed, with groundbreaking and inventive engineering by Monster.

The headphones feature both a unique and futuristic style as well as newly developed sonic technologies for unprecedented state-of-the-art performance. "Beats by Dr. Dre" headphones will come in a beautifully designed carrying case with anti-microbial cleaning cloths, a special Monster headphone cable, a mini-stereo to 1/4-inch stereo cable adapter, as well as Monster's iSonitalk, a microphone/headphone adapter for iPhones. Beats will be available in spring 2008 for a suggested retail price of $399.95. Engineered to Meet the Demanding Sonic Requirements of Today's
Music

   In order to re-create the rich, full sonic experience of today's
best recordings, "Beats" powered isolation headphones utilize
technologies never before used in headphones, including a newly
developed driver technology. The result is unequalled performance,
with remarkably natural sound, incredible transient response and rich,
deep bass - a Dr. Dre trademark. In development for two years, "Beats
by Dr. Dre" are tuned personally by Dr. Dre and The Head Monster
himself.

   "When I'm making a track I'm trying to capture the sound that
makes me go 'now THAT's the shit! And I want that reaction from
everybody who hears it," said Dr. Dre. "I spend a lot of time in the
studio listening to my music through headphones...with Beats, people
are finally going to hear it the way they should: the way I do."

   "Dre and I have been developing these headphones for a while and
in Monster we found a partner that could work with us to crystallize
his vision and develop them to the quality level he expects," said
Jimmy Iovine, Chairman of Interscope Geffen A&M Records. "'Beats by
Dr. Dre' is yet another example of Interscope's commitment to working
together with its artists in developing new avenues to experience
music."

   Noel Lee, Head Monster, noted: "Dr. Dre is widely-known as the
most critical ear in music today. This rare partnership with such an
iconic artist is a testament to the both the need for high-performance
headphones and the singular quality of 'Beats.' Listening to music
with Beats headphones is a true 'ear opening' experience; users will
enjoy not only their comfort and style, but their sonic performance
that is unequalled in any other headphone."

   Unique Design

   "Beats by Dr. Dre" have a unique and avant-garde new look and that
will revolutionize the headphone world. Everything about the sleek
Beats headphones, from their glossy extra-wide headband and hip
carrying case to the high-impact attention-getting packaging reflects
impeccable style. The wide adjustable headband, hinged ear cups and
high-quality Monster cable makes the Beats listening experience
unmatched for comfort and function. A push-to-listen Mute button adds
to the flexibility and convenience.

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