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After months of weighing his options, rapper Serius Jones has solidified a deal with Ludacris' Disturbing The Peace imprint.
The rapper -- who made a name for himself in New York's notorious Fight Klub battles, as well as his win over Jin -- fielded various offers, but felt DTP provides a "strong environment for his diverse talent."
"I feel that Serius is capable of changing the game as we know it," said DTP head, Chaka Zulu. "He is battle-proven, but not limited to being a battle rapper. His approach to hip-hop is refreshing and challenging, and it's no holds barred. '07 is going to be serious for hip-hop... pun intended."
Serius will release his debut album, Life Is Serius, with Disturbing The Peace/Def Jam in the summer 2007. But in the meantime, he will work with the support of DTP to release his original street album, King Me, through independent distribution.
As the year goes on, Serius plans to build his presence in the market with the support of Zingari Management and Tygereye Entertainment.
"It's finally good to be able to announce my situation with DTP," explained Serius. "The label understands my vision and the Life Is Serius movement, and they are behind my project 100%."
— Jay Casteel
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