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Puff Daddy

P Diddy & Pitbull launch Bad Boy Latino

Friday, 29 April 2005

| Written by Dave

The new deal was launched with a party at Miami's Bongos Cuban Café this past Wednesday. Latin heads in town for the Billboard Latin Music Conference and Billboard Latin Music Awards quickly began buzzing about the news.

''It's gonna focus on Latin artists and the fusion of what I do marketing-wise . . . to embrace the movement and take it to the next level,'' Combs said in a statement.

Diddy shared that his label will hold offices in Miami and New York and that it will focus on Latin Rap as well as Latin Soul and Tropical music.

According to Cuban-American Pitbull, Puff's involvement will help bring Latin Hip-Hop to the next level. Pit, who is signed to TVT Records, will take part in signing artists, marketing and various other functions to help run the imprint. The company has yet to sign any artists. The new deal was launched with a party at Miami's Bongos Cuban Café this past Wednesday. Latin heads in town for the Billboard Latin Music Conference and Billboard Latin Music Awards quickly began buzzing about the news.

''It's gonna focus on Latin artists and the fusion of what I do marketing-wise . . . to embrace the movement and take it to the next level,'' Combs said in a statement.

Diddy shared that his label will hold offices in Miami and New York and that it will focus on Latin Rap as well as Latin Soul and Tropical music.

According to Cuban-American Pitbull, Puff's involvement will help bring Latin Hip-Hop to the next level. Pit, who is signed to TVT Records, will take part in signing artists, marketing and various other functions to help run the imprint. The company has yet to sign any artists.

''Whether people see it as him [Puffy] jumping on what's hot -- I see it as someone with vision who sees where music is going,'' Pitbull stated.

The Miami rapper also spoke after the East Meets West panel at the Billboard conference held in Miami's downtown Hotel Intercontinental. The event featured some of Latin Hip-Hop's biggest artists including Daddy Yankee among others. Pit and Diddy discussed the surprising buzz surrounding Latin Hip-Hop.

''It's one of the fastest growing styles in the world -- it can't be ignored,'' Combs offered. "The combination of what I do with Hip-Hop and [ Hispanics'] reflection of what's going on in their lives . . . means we can make a lot of hit records together.''

Diddy also said that growing up with Hispanics in New York and living part-time in Miami for the past year and a half, has allowed him to tap into Latin music and culture. He was scheduled to appear at the Billboard Latin Music Awards last night.

''I always embraced the Latin community and have been embraced by them,'' Combs revealed. ``It's a little more than a business opportunity.''