Sean John Turns 10 Years Old, MTV Helps To Celebrate
Wednesday, 09 April 2008
Written by Jason
Sean John is turning 10 years old, and MTV is going to help celebrate America's fastest growing men and women's sportswear clothing line. First MTV will air a documentary called "If I Were King" tonight at 10pm EST and then on Saturday they will present Diddy's latest search special, "Sean John: Internship By Design." The documentary, "If I Were King", follows Diddy as Sean John makes it's return to the runway for the first time in five years, presented as a dream of a prince in 2020 who is transformed into the great leader he was meant to be as he discovers his destiny through love and war.
"I am so excited that this documentary is airing at such a crucial moment for the Sean John brand,” said the Bad Boy CEO. “What better way to emblazon the current success of the brand and to recognize our unbelievable past. I am honored with the opportunity to present this to the world and to highlight what I have put into this show and this business of Sean John,” Diddy continued. “It is extremely important to me to allow people in to see all the blood, sweat and tears that went into the Sean John show and to relay the important message of honor and ambition and going forward with a dream and there is no one better to portray this message than MTV."
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