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Rumors have circled for a while now that Apple would be introducing some kind of movie rental service to iTunes, and at the annual MacWorld convention in San Francisco, Steve Jobs officially announced everyone with iTunes and an iPod would soon have a virtual BlockBuster. With deals with Touchstone Pictures, MGM, Miramax, Lions Gate, 20th Century Fox, Warner Brothers, Walt Disney, Paramount, Universal and Sony Pictures for the movie rental service, Apple secured thousands of movies for the service.
New movies will cost around $4 to rent (older movies will cost $3, with HD movies with 5.1-channel sound cost a dollar more). You will be able to rent new movies 30 days after their DVD release date, and have 30 days to watch it (once it’s started you will have 24 hours to complete it).
Apple also announced the debut of a new version of Apple TV (called Apple TV Take 2), which allows you to rent movies & buy music from iTunes without a connection to a computer. If you did so, you would simply sync it to your computer later to save it.
20th Century Fox announced a system that allows you to transfer a DVD you bought to iTunes, debuting it on their Family Guy "Blue Harvest" DVD.
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