West Coast rapper Nipsey Hussle decided to make his own rules by selling his new “Crenshaw” project for a good chunk of change. Nipsey has now explained how Jay Z joined the movement by spending $10,000 on the project.
Nipsey has reportedly said, Jay had his camp get a hold of Nipsey to make the huge purchase.
“I got a DM on Twitter from a respected hip-hop journalist and he was just like, ‘Hov respects the move, salute,’ ” Nipsey told MTV News on Wednesday (October 9). “A little while later, I got an email that came through my team that was like, ‘Roc Nation, on behalf of Jay Z wants to buy 100 units. Who do we pay? When can we get the shipment out?’ ” Just like that, Nipsey moved 100 of the 1,000 physical CDs he pressed up in one shot. “They sent us $10,000, we sent them 100 CDs,” Nip confirmed. “I didn’t get a chance to holla at Jay, but through his people he made it clear that he respects the movement and everything. I was humbled by it. I felt like it was a good risk, and it ended up working out.” (MTV)
Besides Jigga, Nipsey says other fellow rappers have been showing him support.
The statement clearly resonated with Jay and a legion of fans, because Nip has since sold all his available copies. Now, fellow artists are showering him with praise. “Since I announced… I’ve been getting phone calls and tweets from people showing support and love,” he told us. “I talked to E-40 this morning, we laughed about it. He was like, ‘What you tryna do, you tryna shut the game down?'” (MTV)
Hussle spoke to Rap Radar and explained the meaning of this risky move.
“It ISN’T the price of the plastic case and polyurethane disc…it’s the price of Revolution! The price of Rebellion against an industry that has tricked us all into making products that have no soul for fear of not being heard if we don’t.” (Rap Radar)