Diddy and Mark Wahlberg, long-time associates launch joint venture together. The two have announced the launch of their new venture, “AQUAhydrate Performance Water.
According to a recent press release, the Bad Boy Records CEO and the Film veteran have come together in conjunction with Southern California’s “Wellness and Fitness” brand, “AQUAhydrate.
The two, as part of this new joint venture agreement, will be responsible for overseeing business strategies alongside AQUAhydrate CEO, John Cochran, who is the former President of Fiji Water. The two partners will also be responsible for securing retail partnerships for the distribution of the product. It is reported that they have already inked contracts with GNC, Safeway, and Kroger.
“This is a truly innovative company, and I’m thrilled to be part of it,” says Wahlberg. “We all strive to do the best we can for our bodies but sometimes schedules, stress and other factors get in the way. AQUAhydrate helps me achieve the balance my body needs, no matter what. I enjoy being involved in every aspect of the AQUAhydrate brand and I’m looking forward to a very successful partnership.”
“As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with,” comments Diddy. “Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It’s important for me to be part of something that drives me and is constantly pushing the boundaries, and that’s what AQUAhydrate does. Together, we’re going to take AQUAhydrate to the next level.”