Diddy never stops, it's not an opinion, it's just a plain fact.
Diddy has already had one successful cologne, Unforgiveable, now he is
planning to release a second. Expected to gross over a $100 million
dollars, the new line called I Am King, will hit Macy's department
store in December then go global in February. Diddy also plans to
release a ladies fragrance called I Am Queen in 2009. Diddy talked
about the name of the fragrance saying "If I say, 'I am not going to
succeed, I'm a loser,' then that's what I am going to be. If we say
we're kings and we say we're queens, that's what we're going to be. It
has nothing to do with being arrogant."
Diddy recently debut's his new TV show called "I Want To Work For
Diddy" on VH1. The show has contestants competing to become Diddy's new
personal assistant. "I Want To Work For Diddy" is on Mondays at 9pm on
VH1 and his already hit series "Making The Band 4" will debut on MTV on