This month is a big one for Diddy. In just a few weeks, the world will finally get a taste of Revolt TV, a channel slated to be geared towards the best in music. In true Diddy fashion, the mogul recently let us in on what we can expect from the channel.
“In the first 24 months we want you to turn on the channel from whatever device or site — Instagram, Twitter, Tumblr — and get the best music the world has to offer and real-time news and interviews. I am a marathon runner. I ran the New York City marathon and almost died. I tried to run like a two-minute mile early on in the race. I was crazy enough to think I could win. After seven miles I thought I would die, but I slowed down my pace and kept going. The first couple of miles with Revolt we want to run at a nice pace. The programming will be music, music, music. In 20 years we haven’t had the right kind of curated music done in the right way. It will be news shows where we ask the tough questions that when artists are on they know they have made it. It could be festivals or sponsoring a nightclub event. When you turn to this network I want you to know you will see music content and high journalistic standards.” (Ad Age)
Diddy went on to to discuss his aspirations for turning the channel into the biggest and best music focused channel there has ever been.
“We aspire to be the ESPN, CNN of music, Fox News if you are a Republican — we want to be taken seriously. We want people to have fun, but want them to take us seriously. ESPN has different genres of sports — football, basketball, track and field, the major league World Series and the little league World Series; they ask the hard questions; they give you quick clips with things like the top 10 plays of the day; news that’s thought provoking and evocative. We want to be the ESPN of music.” (Ad Age)
Revolt is set to launch October 21st.