Diddy is building his television empire at a rapid pace before the official launch. According to reports, he has confirmed Kylie Jenner, Lil Twist and more to be apart of his Revolt TV music network.
Diddy has reportedly been eyeing young talent to help grow the Revolt brand.
Kylie Jenner, Lil Twist, and Diddy’s son, Christian are already rich and famous … but they’re set to become even richer –and famous-er — thanks to Diddy’s new television network. Here’s the plan. Kylie, Twist and Christian will become the centerpiece of the 24-hour music channel, called Revolt — it’s kind of old school MTV. They’ll do promos, appear on the various shows and build up hype with social media. We’re told Diddy is also eying one of Quincy Jones’ kids. Diddy is actually copying what Oprah did with OWN, although that was kind of a pain in the ass for her. So the rich get richer, and the famous get … famous–er. (TMZ)
Diddy recently explained how he wants to grow the Revolt empire at a slow pace once it launches October 21st.
“In the first 24 months we want you to turn on the channel from whatever device or site — Instagram, Twitter, Tumblr — and get the best music the world has to offer and real-time news and interviews. I am a marathon runner. I ran the New York City marathon and almost died. I tried to run like a two-minute mile early on in the race. I was crazy enough to think I could win. After seven miles I thought I would die, but I slowed down my pace and kept going. The first couple of miles with Revolt we want to run at a nice pace. The programming will be music, music, music. In 20 years we haven’t had the right kind of curated music done in the right way. It will be news shows where we ask the tough questions that when artists are on they know they have made it. It could be festivals or sponsoring a nightclub event. When you turn to this network I want you to know you will see music content and high journalistic standards.” (Ad Age)