Diddy‘s highly anticipated Television network, Revolt TV, is set to launch today (Oct 21) at 8 p.m.
Diddy stopped by New York’s Power 105.1 to discuss the basis of the network and his plans for growing it:
“Music is consumed at an all-time high right now,” he said. “If you think about it, in the next five years, television will be everywhere. It will be on your mobile devices. It will be everywhere. It will be worldwide. That’s really the opportunity I saw. I saw there was no ESPN of music. There was no CNN of music. There was no one trusted destination.”
Diddy also went on to explain how he envisions Revolt TV being a voice for the younger generation:
“I want the on-air talent to be young,” Diddy said. “No disrespect to the 40-somethings, but that’s not really the look that I want. I want to be young and progressive and aggressive.”
Check out the full interview with Diddy below: