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Diddy Says He's The King, Links Products To Obama
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Friday, 14 November 2008 |
| Written by Jason
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Sean "Diddy" Combs is preparing to expand his massive empire by launching another new men's fragrance called 'I Am King.' Dressed in a James Bond-like white dinner jacket, Diddy will appear in a black-and-white advertisement that will be featured in magazines and billboards in December.
With the economy currently in the sh*tter, Diddy says “Everything on the market isn’t going to be attached to the bad economy,” continuing to say that with the election of Barack Obama, it's time for marketers to change their perception of urban black males from the "bling" stereotype to one of a successful black man like Obama.
“It’s a new America and it’s our time,” Diddy told the Wallstreet Journal, continuing that he plans to link the new scent to Obama when he appears on talk shows to promote it. 'I Am King' is Diddy's 2nd fragrance, he previously had major success with "Unforgiveable." Diddy's Sean Jean brand generates about $525 million a year in sales.
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