Diddy has created an alcoholic empire with his Ciroc vodka, and made it very popular with rappers around the world. Diddy has made the Ciroc brand a $100 million franchise, but he hasn’t stopped his liquor venture with just vodka. Diddy has been looking for the next big thing with liquor and he has found it with a new tequila brand.
“NYPost reports that the music mogul, who recently launched yet another new venture with Revolt TV, will be expanding into the business of tequila come 2014. He’s reportedly already partnered with high-end tequila brand DeLeon Tequila.” (HNHH)
The DeLeon Tequila brand was introduced in the U.S. on Cinco De Mayo in 2009. Diddy is set to celebrate his new venture with the tequila company by throwing a huge New Years Eve party at his mansion in Miami.
“DeLeon Tequila was introduced to the U.S. market on Cinco de Mayo in 2009, and has since won itself several awards. Diddy will be celebrating the new partnership by throwing what is bound to be a huge New Years Eve bash at his mansion in Miami’s Star Island, complete with the tequila which goes for $140 to $825 a bottle. Q-Tip and DJ Ramadus are expected to soundtrack the night.” (HNHH)