Diddy & The VMAs

Diddy & The VMAs

Diddy wants to keep the Miami vibe going on long after the MTV Video Music Awards are over — so he’s teaming up with Emilio Estefan to create Bad Boy Latino. “The Latino market in the U.S. is such a beautiful, diverse and powerful market and I am blessed to have a partner like Emilio,” Diddy said in a statement. “He is an amazing example of how creativity, combined with hard work and a belief in one’s self, can spark an entire cultural movement. That’s what he represents, and it is my hope that together, we can create a new cultural movement that unites these audiences.” The two plan to recruit, produce and market an artist roster for Bad Boy Latino as well as develop content for television and other media outlets

Diddy wants to keep the Miami vibe going on long after the MTV Video Music Awards are over — so he’s teaming up with Emilio Estefan to create Bad Boy Latino. “The Latino market in the U.S. is such a beautiful, diverse and powerful market and I am blessed to have a partner like Emilio,” Diddy said in a statement. “He is an amazing example of how creativity, combined with hard work and a belief in one’s self, can spark an entire cultural movement. That’s what he represents, and it is my hope that together, we can create a new cultural movement that unites these audiences.” The two plan to recruit, produce and market an artist roster for Bad Boy Latino as well as develop content for television and other media outlets

Share this story
P Diddy Related Stories
Leave Your Comment
P Diddy Related Songs & Videos