We all the music industry has changed and will continue to, but what do you think about how the business runs now? Texas rapper Paul Wall recently talked about how the record industry and the reliance on gimmicks saying "It just seems like the music industry revolves around hype, it don't seem like it revolves around music anymore." Paul Wall says he's done it with music not hype. "I've built my career around making good music, building relationships up, and going out there to put in real work…I've never tried to build hype, or use a gimmick, or anything like that. If I did, I'd probably have way more record sales, but for me to have longevity, I feel like I have to put out good music…You see artists like LL Cool J and Snoop [Dogg] and it seems like they've been in the game forever. You see rock artists like ZZ Top, and they're d*mn near 70 still going on tour and I don't see why rappers can't do the same thing. I want to be on tour at 70 too, I love music. So hopefully I'll be able to do this for another 50 years."
Fellow Texas rapper, and UGK member, Bun B recently talked about hip hop and how he think's its taken a negative hite lately. "I wonder if people who ask Southern artists [about their past streaks also] ask West coast artists or Midwest artists or New York artists that, because all those regions are falling off," Bun said in an interview. "Hip-Hop, in general, doesn't have the demand power it used to in any region. We had a good run in Houston, but every region's in trouble. There are really only six people making money off rap music. Everybody knows that…I definitely think that Z-Ro is on the brink of becoming a national superstar. It's pretty much up to him to decide whether he goes as far as he wants to go. The only thing holding Z-Ro back is Z-Ro."