Russell Simmons plans to launch a new line of clothing to be sold exclusively in the 350 Wal-Mart stores in the United States. Simmon's new clothing line, American Classics, will sell for between $9.99 and $29 with most of the clothing being priced at least $15. Wal-Mart will carry many items from the American Classic line including knit and woven shirts, sweater vests, jeans, sports shoes and more.
With the new deal, most Wal-Mart stores carring the line of clothing will feature flat-screen tv's that will show Russell Simmons describing the brand. Other artists and celebrities that currently sell clothing in Wal-Mart stores include LL Cool J and Master P, aka "P. Miller."