Seattle Rapper, Macklemore, releases an open letter addressing those that found it necessary to critique his NBA All-Star Game commercial.
After the release of Macklemore’s NBA All-Star Game commercial, there was a barrage of comments from fans and critics alike; some praising and complimenting the commercial and others criticizing the rapper and calling him a sellout. It seems that the entire controversy stems around the use of the rapper’s song “Wings” which many understand to be a stand against consumerism. There are those that feel the use of that song in a commercial released at a time that would ultimately promote consumerism is at best, hypercritical, and at worse, a “complete sellout”.
The rapper decided to respond with a letter, through which he briefly breaks down the true meaning behind the song “Wings”.
“The song ‘Wings’ is about the pursuit of identity through the means of consumerism,” Macklemore revealed. “The attempt is to dissect our infatuation and attachment to logos, labels, brands and the fleeting happiness that is intrinsically linked to the almighty power of the purchase. The subject I use in the song is shoes, but its aim is to paint a broader picture of being a consumer and tracing the lineage back to my first memory of retail infused desire.”
He took the time to address the accusation of being a “sellout”.
“In my stripped down definition, selling out is compromising your artistic integrity for money/fame, “Macklemore explained. “In my heart I can tell you that my personal artistic integrity remained completely intact over the weekend. TNT used our song. They’re still my words.”
You can read the entire letter at Macklemore.com.