The YouTube Music Awards are coming up and superstars such as Eminem, Nicki Minaj, Kendrick Lamar and many more are set to take over the awards show with numerous nominations.
Em is set to face-off against Rihanna, Taylor Swift, Niki Minaj, and more in categories such as “Artist Of The Year.”
Video of the Year: Nominees represent the videos with the most fan engagement on YouTube over the last year. Epic Rap Battles Of History — “Barack Obama vs Mitt Romney” Demi Lovato — “Heart Attack” Girls’ Generation – “I Got A Boy” Justin Bieber (feat. Nicki Minaj) — “Beauty And A Beat” Lady Gaga – “Applause” Macklemore & Ryan Lewis (feat. Mary Lambert) — “Same Love” Miley Cyrus — “We Can’t Stop” One Direction – “Best Song Ever” PSY – “Gentleman” Selena Gomez – “Come & Get It” Artist of the Year: Focused on acts YouTube fans have made stars, nominees represent the most watched, shared, liked, and subscribed to artists. Eminem Epic Rap Battles Justin Bieber Katy Perry Macklemore & Ryan Lewis Nicki Minaj One Direction PSY Rihanna Taylor Swift (Billboard)
Other categories include “YouTube Phonemenom” , “YouTube Breakthrough”, and “Innovation of the Year.”
YouTube Phenomenon: Nominees are based on the phenomena that generated the most fan videos. Diamonds Gangnam Style Harlem Shake I Knew You Were Trouble Thrift Shop YouTube Breakthrough: Focusing on breakout new acts, nominees represent the artists who experienced the biggest growth in views and subscribers. Kendrick Lamar Macklemore & Ryan Lewis Naughty Boy Passenger Rudimental Innovation of the Year: Most creative and innovative music videos on YouTube. Anamanaguchi – “ENDLESS FANTASY” Atoms For Peace – “Ingenue” Bat For Lashes – “Lilies” DeStorm – “See Me Standing” Toro Y Moi — “Say That” (Billboard)