Kevin Black, National VP of Rap Music for Interscope RecordsTo Be Honored at the

Kevin Black, National VP of Rap Music for Interscope RecordsTo Be Honored at the

Los Angeles, CA – (November 30, 2004) – Minorities in Business Magazine Inc. (MIB) is pleased to announce that Kevin Black, National VP of Rap music for Interscope Records will receive the “Urban Hit-Maker Award“ at the 9th Annual Multicultural Prism Awards Gala, Friday, December 17, 2004 at the Henry Fonda “Music Box” Theater in Hollywood, Ca.

Kevin Black, a Los Angeles based professional is a ten-year executive and a true leader to the Hip-Hop Industry. Kevin Black has successfully strategized the promotional campaigns of Eminem, Eve, 50 Cent, Limp Bizkit, Dr. Dre, Truth Hurts, Blackstreet, ad The Lox amongst others. He is considered “The Man,” the “hit-maker” in today’s Hip-Hop world.

This year’s 9th Annual Multicultural Prism Awards (MPA) are themed: “Celebrating the Contributions of the Hip Hop Culture through Urban Economics.” We are celebrating the Hip- Hop and urban community’s influence as trendsetters. Hip-Hop artists are largely seen as an urban phenomenon influencing popular culture in music, fashion, vocabulary, lifestyle, etc. This years Prism will display the community and social commitment of the artists themselves. The Hip-Hop audience represents approximately 100 million consumers and $300 billion in buying-power. The MPA Show will platform Hip-Hop artists’ philanthropic endeavors, their social/community involvement and bring their economic contributions to the forefront.

Some of this years honorees include: Dr. Keith Black, M.D., Director, Maxine Dunitz Neurosurgical Institute/Cedars Sinai Medical Center, Dr. Warrick Carter, President of Columbia College – Chicago, George Williams, Managing Partner, Williams Partners, LLC; Jamie Foxx, Chuck D/Public Enemy, Fat Joe and the Terror Squad, J.C. Watts, Mary J. Blige, Cash Money Records, Extreme Makeover – Home Edition, Karl Kani-Godfather of Hip-Hop Fashion, and a very special tribute to Hip Hop Legends Past and Present.

WHAT: 9th Annual Multicultural Prism Awards Gala/Show

WHEN: Friday, December 17, 2004 Red Carpet/VIP Reception: 5:30- 7:00 p.m, Ceremony: 7:00 – 9:30 p.m.

WHERE: The Henry Fonda “Music Box” Theater
6126 Hollywood Blvd.

Los Angeles, Ca 90026

WHO: 1,000 – 1,300 expected attendance Celebrities, entrepreneurs, corporate executives & political leaders

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