Hip-Hop clothing designer Marc Ecko has entered into a joint venture with Atari and the union will produce a video game based on Hip-Hop and graffiti art.
“Marc Ecko’s Getting Up: Contents Under Pressure,” will revolutionize the urban genre, according to Ecko.
“This game will be genre defining. Revolutionary. We will put the flag in the ground of popular culture with ‘Getting Up,'” Ecko boasted.
The game derives its name from the term ‘getting up,’ which means getting your name or graffiti “tag” visible to the public.
Ecko said the game took seven years to develop and that after fielding several offers, choose Atari because the well-known company allowed him creative autonomy.
“Atari allowed me the freedom to challenge the status quo manner in how games are developed,” Ecko said. “That is precisely why it is the ideal home for this title. This is a dream come true for me.”
The game is expected to be available on all major platforms by June 2005.
Mark Ecko overseas a clothing empire, 25 retail stores across the country, and also publishes Complex magazine.
Source: All Hip Hop