According to the Associated Press the R&B singer was enlisted to sponsor Trojan after his sex tape, with millionaire heiress and socialite Kim Kardashian, went public and was eventually distributed by Vivid Entertainment.
Ray J's business ventures won't end with his new Trojan deal. "I'm sponsoring a new drink that kind of stimulates you, like liquid Ecstasy, but over-the-counter."
In related news, Ray J's new sex symbol image has backfired, causing executives from a new Tyler Perry film to reconsider his role in their upcoming movie.
"I felt like I shouldn't have had to audition because I'd worked with the casting director on a few movies," Ray J recalls. "But I did it for him. We were going through this whole thing and I was just like, 'I've got the part.' Then they called me and asked me, 'Yo, what's up with the sex tape? We know about it.' Then they called me back and said, 'Well, Yolanda Adams is in the movie and this is gospel and we just can't do it.'"
Ray J further explains his actions and sheds light on his recent high profile relationships with Whitney Houston, Karrine "Superhead" Steffans and Kardashian in the June issue of Sister 2 Sister magazine, on newsstands now.