Russell Simmons is continuing to expand his empire. Already successful with Phat Farm Clothing, which he stepped down from his CEO posistion after he sold the company for $140 million dollars, Simmons is preparing to launch a new menswear collection called Russel Simmons Argyle Culture. The new line will target successful men over the age of 25, combining urban concepts with button-up styling. Simons says "After nearly 20 years in the young men's business I have always intended to design sophisticated men's wear for the urban graduate."
Simmons partnered up with GQ for a Spring 2008 Argyle Culture Ad campaign to promote the new line featuring an advertising campaign will run for six months in various publications and on the Internet. He recently did a photo shoot in St. Bart's for the line with photographer Ben Watts. GQ will include Argyle Culture in a four-page style section in its
March issue as well as a behind the scenes look at the photo shoot on
its website. The line is already
proven popular among consumers as it landed at number one in sales in
the Macy's men's section.