BET’s first-ever telecast of The Source Hip-Hop Music Awards 2003 netted an impressive 2.5 rating, which calculates to 1.9 million households and 2.7 million viewers – easily the most-watched program so far in BET’s young 2003-2004 season, and the seventh most-watched show in BET’s 23-year history. An encore showing on BET of this ultimate salute to the best in Hip-Hop is now set for Thursday, November 20 at 8 p.m. ET/PT.
“BET is America’s go-to place for Hip-Hop and the runaway success of The Source Awards on BET amplifies that fact,” said Stephen Hill, BET Senior Vice President for Music Programming and Talent. “We’re glad to be in business with The Source Magazine and ecstatic that our first large-scale venture together was such a hit.”
“The November 11th airing of The Source Awards 2003 is a milestone moment in Hip-Hop history,” said Raymond Scott, Executive Producer of The Source Awards 2003. “This is the single most important annual event in the Hip-Hop community – the viewers have spoken.”
“The Source Awards are now solidified as one of the most influential awards shows in the music and entertainment industries,” said David Mays, Executive Producer of The Source Awards 2003. “As Hip-Hop continues to dominate the charts as the voice of our generation, The Source Awards are the only show that honors the incredible talents of the Hip-Hop movement. Unconventional and authentic, The Source represents Hip-Hop as it really is – it’s top-of-the-charts, it’s around the globe, and it still draws its lifeblood from the streets – Hip-Hop is the pop culture revolution.”
This year’s winners—presented by such diverse match-ups as Mike Tyson, Laila Ali and Roy Jones, Jr., Lil’ Kim and Larenz Tate and The Neptunes and Clipse—include:
· The ever-popular 50 Cent, who nabbed Male Single of the Year, Breakthrough Artist of the Year and Album of the Year;
· St. Louis sensation Nelly, for Male Artist of the Year as well as special recognition with the Source Youth Foundation Image Award;
· Diminutive diva Lil’ Kim who took home Female Artist of The Year and Female Single of The Year;
· Ubiquitous Production Team The Neptunes, honored with Producer of the Year;
· The unforgettable Lil’ Jon & The East Side Boyz for Artist of the Year-Group and Video of the Year;
· And the reigning US reggae king, Sean Paul, who shook his thing all the way to Dancehall/Reggae Album of the Year.