Rick Ross, Meek Mill and Swizz Beatz' "Reebok Back" anthem has turned out to be a big hit for the shoe company. Damion Presson, the manager for Reebok Classics, recently spoke about the song and how it's vast popularity was totally unexpected.
"I think it was totally unexpected," Presson told SOHH when asked about Reebok's reaction to Ross' "Reebok's Back" track. "I don't think anyone expected that and that's kind of how Swizz [Beatz] operates. He just does things and you're like, 'Wow.' I think the reaction from the building, when the rest of the company heard it was just blown away. He did a song with one of the hottest rappers in the game right now about Reebok. 'Reebok's Back.' I mean, people were just blown away. Everyone was just taken back like, 'Wow, this guy just goes so hard.' So it really shows the passion and I think people here at Reebok appreciate that and that's why they'll go the extra mile for Swizz because they know he's out there on the street going hard…It's funny because I work so closely with him that sometimes I'll have designers walk by me and say, 'Reebok Is Back', the song, just because they're excited and they know I have a close relationship with Swizz. So it's an exciting time. It's very, very exciting. " (SOHH)