Rihanna Plans To Go “Hard’ In New Video

Rihanna Plans To Go “Hard’ In New Video

    Rihanna was looking to add some swagger to her new "Rated R" album and it looks like she found it. "Funny enough, when I first heard the song, we were in Paris — they flew out there to play me some songs they had done for me, some ideas. And before they played 'Hard,' they were like, 'We're gonna play you the ghetto one first, and you have to do it, you have to do it," Rihanna laughed. "They thought I wouldn't like it, and when I heard it, I just loved it. It had such an attitude and a swagger … super cocky, and just a fun song. We just thought it was the perfect song for Jeezy [to do a verse on]. It was made for him to collaborate on it. And I think he did an amazing job." [Rihanna Talks Concepts For "Hard' Music Video - Watch Here]

    "Hard" will now be the third single from Rihanna's "Rated R" album and the singer recently visited Los Angeles where she shot the video for the song with director Melina Matsoukas. The theme basically being an over-the-top military exercise, only with a decidedly Rihanna touch.  "It's couture military," Rihanna explained. "Everything is surrounded around the idea of something military. We have tanks, we have troops, we've got helicopters, we've got explosions. We've got lots of cute outfits, lots of bullets. It's crazy." [Rihanna's Recent Myspace Release Party Concert - Watch Here]

Rihanna – Talks Concept Behind "Hard" Music Video

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Rihanna – Performs "Hard" During Rehearsal

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Rihanna – MySpace Show At The Hammerstein Ballroom

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