Rev Run Signs To Indie Record Label In UK

Rev Run Signs To Indie Record Label In UK

Rev Run, of the world famous Run DMC (and MTV's "Runs House") has signed a worldwide recording deal with U.K. independent Craze Productions. The new Rev Run album, set for a release this quarter, will be promoted by Rev Run with a tour and publicity campaign, including live dates with Kid Rock, who also guests on the album.

"This is a landmark deal for Craze Productions, which will put our company at the forefront of multi-faceted marketing and promotion in hip hop," said Craze CEO Sam Kleinman, in a statement, predicting the deal will "lead other major artists to sign direct with digital record companies thus bypassing the major recording companies."

Craze Productions has an huge digital catalog of hip-hop tracks and had only before been mainly a Web and mobile downloads/ringtones company (this deal moves the London-based label into the physical market).

"I am excited about this new album and venture with Craze Productions,"
said Simmons in a statement. "The reason why I signed with Craze
Productions was the totally radical manner in which they view the
current global market potential for hip-hop."

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