"This is a landmark deal for Craze Productions, which will put our company at the forefront of multi-faceted marketing and promotion in hip hop," said Craze CEO Sam Kleinman, in a statement, predicting the deal will "lead other major artists to sign direct with digital record companies thus bypassing the major recording companies."
"I am excited about this new album and venture with Craze Productions,"
said Simmons in a statement. "The reason why I signed with Craze
Productions was the totally radical manner in which they view the
current global market potential for hip-hop."