Kanye West broke the news about joining forces with Adidas last week, and now the mega shoe retailer has released a statement to officially congratulate Mr.West to the family.
Adidas claims they will unveil more details about the agreement, and stated that Kanye is a cultural icon.
“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.” (Statement)
In a recent interview Kanye used 50 Cent and The Game as an analogy for his situation with Nike.
“This is an analogy, so this is nothing. 50 is my brother, Game is my brother, but I just want to use this as an analogy because I want to put this into rap terms so you can understand what happened and why I was frustrated. So say 50 signs Game and gives him the opportunity to do a demo. Just one song or something. He does that song and everybody likes that song better than any song 50 had done over the past ten years, since 50 made the Jordans. And 50 saw that and was like, ‘Huh, I don’t know about that.’ But then people, everybody’s pressuring him, ‘Let him do it again.’ So he lets him do one more song and that’s even bigger. So 50’s like, ‘I don’t even know that.’ Then Game is like, ‘Can I do more?’ They’re like, ‘I don’t know.’ And 50 is just sending people to Game to just talk to him. He won’t even talk to him himself. Said, ‘Can I do more?’ He won’t even get on the phone with him. This man made the biggest song and it’s for G-Unit. 50 won’t even talk to him. So that’s what I’m talking about when I say Mark Parker.” (V-103)