According to reports from Allhiphop, Snoop Dogg and former pimp turned preacher “The Bishop” Don Magic Juan have teamed up with VSOP Passion Blend to promote the drink in a nationwide marketing and advertising campaign.
“Snoop Dogg and Don Magic Juan define the essence of Very Select Original Premium. As tastemakers, their decision to drink VSOP Passion Blend speaks volumes. It definitely sets our drink apart from the rest,” said Gee Roman, Brand Manager.
VSOP Passion blend aims to snag “hip-hop drinker” between the ages of 21 and 34. The drink is currently available through select retailers in New York and Los Angeles.
In related news, “The Bishop” Don Magic Juan inked a deal with Avatar Records to release a compilation album/DVD.
“This is the compilation and companion DVD for the new Mackllenium,” Bishop told AllHipHop.com.
As of press time, there is no release date for the untitled compilation/DVD
Source: All Hip Hop