Rapper Snoop Dogg has launched a new marketing campaign with MTV to
become a citizen in Australia, after being banned from entering the
country in April, because of his criminal record and recent run-ins
with the law.
The network announced today (July 4) that a series of shorts would run
on all of the pay channels that carry MTV in Australia, featuring
footage of Snoop Dogg filmed during a previous trip last February, when
he was granted entry into the country.
"Journey with me as I become a citizen of the land Down Under," Snoop
Dogg said in a press release for the ads, which start airing Thursday
MTV Australia will break the comedic 11-minute short into 19 spots,
which feature the rapper on various beaches, purchasing a home in
Sydney's exclusive Vaucluse residential area and urging everyone to
"get the girls ready … and put on the barbecue."
The spots also feature Australian singer/actress Sophie Monk and a
fictional lawyer named "Bob Hardcastle," who argues that Snoop Dogg
should be allowed into the country.
Snoop Dogg, 35, was supposed to host the Australian MTV Music Awards in
April, but Immigration Minister Kevin Andrews denied the rapper's visa
because of his legal woes and previous criminal convictions in the
The clips will also be shown to MTV's mobile and Internet subscribers.
Fans can log on to http://www.mtv.com.au/snoop/ to vote, show their support for the rapper and sign a petition to grant the rapper citizenship into Australia.
Source: All Hip Hop