According to reports, the producers feel like they need someone who can change the ratings and believe Soulja is the answer.
“Sources close to production tell us … the show’s been struggling with weak story lines and uninteresting characters … and producers felt they needed to add a big name rapper to liven things up.” (TMZ)
Ray J is considered the biggest star on the show as of now and think Soulja Boy will be the perfect fit for the show.
“Right now … Ray J is the biggest star on “L&HHLA” … and producers think he and Soulja Boy will be a huge hit together. Sources close to Ray J say he’s pumped about his new co-star.” (TMZ)