Soulja Boy's new album, iSouljaBoyTellEm, hits stores today but the Crank Dat rapper is also focusing on video games. Soulja Boy says he is currently designing a new video game for Xbox 360. “I put up a video on YouTube challenging Xbox Live players around the world,” he explained. “Next thing you know I got an e-mail from a videogame company — in the same way Collipark e-mailed me about signing me — offering me an opportunity to set up a videogame.”
Soulja Boy is trying to capitalize on his current fame by expanding into every market including clothing, footwear and even cartoons. The rapper has signed a deal with Yums to release a Soulja Boy Block Star sneaker and clothing line, plus he created a live action cartoon which he is trying to sell to television networks.