Soulja Boy seems to stay in the headlines. Although his debut album only went gold, his single "Crank Dat" stayed at the top of the charts for, what seems to be forever. The single broke over 3,000,000 downloads and became the most selling digital track in history. Now that he seemed to be fading away some, Soulja Boy is back in the news, smack in the middle of the Lebron James / Deshawn Stevenson feud, as we reported yesterday [read here].
Soulja Boy hasn't stopped to enjoy being at top though, he's been hard at work on his second album, Back to School. ”Basically, it is really me taking it back to the basics,” Soulja Boy said. “It’s time to start studying again. Make it happen, man. [By the] the time I drop the album, everybody is gonna be going back to school. My fans are 21 and under. That’s what I’m focusing on.”
SB is also focusing on his business. Soulja Boy is releasing a line of sun glasses based on the ones he wears in his videos and on stage. He is also entering in the sneaker market by releasing a line of shoes called Yums, plus there is a plan for a cartoon about him and his friends called Bad Little Homies. Time will tell if Soulja Boy has the staying power in this business.