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Swizz Beatz

Swizz Beatz To Promote New Hennessy Black

Posted By on April 27, 2009

    Hit-producer Swizz Beatz has been selected to help launch a new cognac called Hennessy Black. The producer slash rapper will promote the new beverage with an upcoming live performance next mont in New York. Swizzy will perform "When I Step Into the Club," alongside the JabbaWockeez of "America's Best Dance Crew" on Tuesday, May 5.

    In addition to the perfomance, a video video by director Hype Williams will be revealed as well. Hennessy will launch a dance contest titled "Up/Down" on their YouYube channel, where consumers will be able to create and post their own "Up/Down" dance for a chance to be flown to LA, where Williams will film and cut them into a new version of the video to "When I Step In the Club."

    "It all came together so quickly and organically," Swizz said in a statement. "Everyone that hears this song can't get the hook out of their heads. It's contagious!" Swizz Beatz said. "Beatz is a long-time fan of the brand and approached us looking for ways we could work together," Senior VP of Hennessy Andy Glaser said in an interview. "Since this product is all about having fun in the club, he suggested collaborating on a track that would be a hot dance song in the clubs."