Tuesday Night (July 19th), Reekbok Classics held a huge party in midtown Manhattan New York to celebrate their new partnership with hit producer slash artist Swizz Beatz and launch their new "Reethym of Lite" campaign. Attending the party were Swizz Beatz family, including his wife singer Alicia Keys, his mentor Clive Davis and even fellow producer Pharrell Williams. Music Mogul Sean "Diddy" Combs, G-Unit's own Lloyd Banks and rappers Maino, Busta Rhymes and Red Cafe were also in attendence.
“I want y’all to understand the movement and opportunity that we all have. Reebok is definitely back. I am happy to be the creative director globally that puts me up there with the Marc Jacobs and Karl Lagerfelds. To have that position coming from the South Bronx…I tell everyone that the sky is not the limit, it’s just the view.“ (Swizz Beatz)
Swizz Beatz – Reebok Reethym Of Lite Party