Swizz Beatz joined DJ Enuf and Yung Berg to do PSAs [watch here] for Street Science, an urban school supply maker. The 30 second public service announcements show the artists [watch here] talking about staying in school and feature hip hop elements like microphones.
MTV, VH1 and Nickelodeon will air the video PSA's [watch here] while prints ads are also in the works and should hit issues of Giant, Vibe and XXL magazines by September. "Our goal was to try to get personalities and artists who are in the target range of our target consumer," said the founder of Street Science, Joseph Anthony, finishing, "We didn't want anyone who had achieved goals that were seemingly unattainable. We wanted to pick people with careers that are accomplishable."
Swizz Beatz – Street Science PSA