Auto-Tune king T-Pain recently talked about his motivation behind selecting an online only distribution model for his "Nappy Boy Digital" label. From T-Pain's view, companies now are losing money on physical distribution. "Nappy Boy, it's 2000-and-win we're in right now, we're making the movement known, doing it quietly," Pain said in an interview. "Letting everybody know when we come it's gonna be a big blast, it ain't gonna be like, 'Oh they hot, oh they're getting even hotter,' it ain't gonna be like that, it's gonna be like 'Wow, they super hot!' Nappy Boy Digital is a digital company, basically based on the Internet, it's on iTunes and not really a physical company, you know what I'm saying?"
"A lot of people are pressing up all these CDs and pressing up all these extra jewel cases and the inserts and and all that stuff and then everybody's buying the stuff on the Internet so it's not making them any money, they losing money, so, Nappy Boy Digital is my digital company, it's all Internet and that's just how we go."
T-Pain – Talks About Nappy Boy Digital