Tech N9ne, who is featured on the new single from D12's Bizarre called "Believer" (which you can listen to below), recently sat down to talk about how he isn't really a house hold name but thanks to touring so much, he's been able to sell over a million albums and build such a huge, solid and of course, dedicated fanbase. Tech, who is getting ready to drop his new "The Ollie Gates Mixed Plate" album, talked about unvonventional road he took to get back to the top. "Being involved in all of those major labels in the past, nobody knew really how to do me, how to put me," Tech said. "But who knows how to do me better than anybody: me."
Along with his business manager Travis O'Guin, the two formed an independent "Strange Music" label back in 99' and since have been able to pretty much whatever they want in he music game. Touring to places where no one knew who he was, Tech N9ne would start by playing to only 10 people and slowly built his way up to 200+ people in the audience.
"If you want to be the hip-hop president, you've got to get out there and politic," reasoned the rapper who won the Left Field Woodie Award from mtvU last year. Doing around 200+ shows a year, all the money they make goes back into the Strange Music label and the two have been able to build a $1.2 million dollar facility in Kansas City.
"We have that core fanbase that's always going to be there, so whether we put out CDs, whether it's going to be on iTunes or whatever, our fans are always going to be there," Tech N9ne said. "A lot of these major cats don't even have that. A lot of these major cats have sold over a million copies, but can't get 1,000 people to come see them. … That ain't for us, though."
Tech N9ne – Talks About The Road Really Helping Him
Bizarre ft Tech N9ne – Believer
Bizarre ft Kron Don – U Remind Me
Bizarre – Mic Check