True to his word, it truly was showtime on Tuesday. The producer went from signing autographs at an Adidas store to taking his 6-year-old son, Nazir, shopping at the Kid Robot store he owns to hanging out at Sony Studios with the rest of his family and Pharrell Williams. Skateboard P is one of a handful of Swizz's big-name friends who want to be a part of his album, One Man Band Man, which is scheduled for an August 21 release.
Kanye West, T.I. and E-40 are among the folks who have stepped up to the plate for him.
"The list goes on and on," Swizz said about the collaboration offers. "It just has to make sense. I was thinking about putting E-40 on [the remix] to 'Money in the Bank' since the beat got the Bay Area movement to it. E-40 be snapping too. I like E-40."
Swizz has done very well with the material that has been released from the project already. "It's Me Bitches", that song's remix and "Money in the Bank" have all become big club records, while "Top Down" and "Come and Get Me" are getting love in the streets. Still, Swizz and Universal Records have decided to hold the album's in-store launch from late spring (Swizz yells out the date May 15 on the "It's Me Bitches" remix) to late summer.
"My album is coming in August because I felt a lot of people get caught in the hype of the hot songs that's out for the moment," he said. "I'm not considered a rapper yet. Me, I call myself an entertainer. Rappers are Nas, Hov, Jadakiss, Cassidy. I'm just being an entertainer, saying what I feel, doing what I like and being creative. I felt the people need to hear me on more than one hit. 'He got the joint for the club, the cool joints, the vibe joints.' I didn't even get to the Coldplay joint [the group appears on the LP] or to where I'm really talking crazy.
"In the forefront, it's embraced," he continued about his music. "But it's some hating too. … Some people don't like 'It's me Bitches,' [but] they like 'Money in the Bank' or they might like 'Top Down.' That's why people make albums, so you can pick and choose."
After picking a track from Pharrell at Sony, Swizz headed to the Tribeca Cinemas theater to see another one of his big-name producer friends: Kanye West. West debuted a video for his song "Stronger" for an audience that included Swizz, L.A. Reid, Babyface, Cassie, model Melyssa Ford and about a hundred other people. (Check out pictures of the event here.) Afterward, it was off to Brooklyn, where West and Swizz engaged in a freestyle battle with Drag-On and Sean Paul on the set of Eve's new video.