tlantic Records has announced the premier “Joint Chiefs” concert, set to take place at the legendary Apollo Theater in Harlem on Tuesday, November 23rd. In what promises to be one of the live events of the year, five of the biggest names in the rap world – Fabolous, Fat Joe, T.I., Trick Daddy, and Twista – will join forces for an unprecedented hip-hop spectacular. The concert will be hosted by fellow Atlantic recording artist Lil’ Kim.
The Apollo “Joint Chiefs” concert will be presented by Champs Sports and the Black Leopards Football Club of South Africa. Tickets for the concert, which will be only $25, go on sale at the Apollo Theatre box office beginning Monday, November 8th. Proceeds from these ticket sales will be donated to two charities: one selected by the Black Leopards from the various causes which they support in their native region of Vhembe, one of South Africa’s poorest areas, and Hope Leadership Academy in Harlem, which will also receive tickets to the show.
Champs Sports store will debut the Black Leopards -inspired apparel collection by UMBRO, the global soccer and sportswear brand, which includes t-shirts imprinted with the team’s distinctive logo and their club motto, “Lidoda Duvha,” which translates from local dialect to English as “Our Day Will Come.”
On the afternoon of the concert, a special autograph-signing event will take place with the “Joint Chiefs” artists as well as Black Leopards team representatives at the Champs Sports store on 125th Street in Harlem. Hot 97 DJ Cipher Sounds will be spinning in the store.
In addition to tickets sold at the Apollo Theatre box office, tickets for the concert will also be available as a gift-with-purchase of UMBRO Black Leopards apparel at the Champs Sports store in Harlem, and as a gift-with-purchase of Atlantic “Joint Chiefs” albums at selected music retailers throughout New York City.
In addition, New York’s Hot 97 will serve as the concert’s exclusive radio partner. As part of their extensive promotion of the event, HOT 97 will be giving away tickets on the air from November 8th through November 19th.