Kendrick Lamar‘s Reebok collaboration has been revealed and it is inspired by the gang violence taking place in his hometown of Compton California. The Reebok Ventilators have an off-white suede base with an alternating blue and red accents on each shoe. Each tongue tag has the words “Neutral” written on them, which symbolizes the message Kendrick has been pushing with gang violence throughout his career. The shoe is set to be released on July 18th and Complex is reporting that they will sell for $143. Check pictures of the show below.