Rihanna has reportedly been named the creative director of mega sneaker company Puma. According to the company, ”she will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio.”
Puma’s chief executive officer Bjørn Gulden, released a statement on the latest signing and he expressed how happy they were to bring RiRi in.
“Signing Rihanna is a fantastic step for Puma,” said Puma’s chief executive officer Bjørn Gulden. “Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.” (AllHipHop)