Rapper T.I. is the latest guest on Elliot Wilson‘s “CRWN” series. Tip touched on a range of topics. From his latest album, “Paperwork” , to his relationship with Pharrell and the role he played on Tip signing to Columbia Records.
When asked about “Paperwork“, T.I. explained he wanted to steer clear of “electronic based” hip hop.
“It’s too electronic right now,” T.I. said during his CRWN interview with Elliott Wilson. “You know what I’m saying? That’s just my—From what I have heard or from what I could observe…I appreciate all art forms of music. All creations. Everything that people put they blood, sweat, and tears, they heart and soul into. I salute it and appreciate it. But as far as the way I came up, the art form that I grew to love it has gotten way too electronic now. And it’s too easy to make beats and say ‘Here, I’m a producer.’ So, I felt like we gonna get the instrumentation. Bring the music back. We gon’ try to infuse the way it used to be done with the way that it will be done tomorrow. The way UGK did with Ridin’ Dirty. The way Jay did with The Blueprint. The way Snoop did with Doggystyle. The way OutKast did with Southernplayalistic.”
The King later went on to explain how Pharrell convinced him that Columbia Records was the right move for the Atlanta MC.
“Pharrell basically…Even when I was working on my last album with Atlantic he was very just instrumental,” he said. “Ever since I got out of prison. When I got out of prison that was the first beat CD I got from Pharrell…Pharrell was the first beat CD that I got. And ever since then it seems like every time I come home from prison Pharrell’s the first person I see. He’s always showing up as soon as I come home…I just definitely appreciated it to the utmost and when he said—When I became a free agent of course we had all kinds of offers being tossed around…I love Doc [Dr. Dre], me and him have an awesome relationship. I just felt that he had so much going on and I saw him so few and far between, but thank you to Doc because he blessed me as well. For Pharrell, it was really like he said that in his experience Columbia was the most artist-driven company he’s ever been at.”
Peep the two part interview below: